EP 5. LEE JACKSON: The Meeting Of Structure and Serendipity

We all like a little structure in our lives, even if that just means eating the same thing for breakfast every morning (hello, fruit smoothies), but sometimes it’s the things we can’t plan for that make the biggest impact.  Whether that’s something positive, like meeting someone who helps you elevate your business, or something not-so-positive, like getting caught in a hurricane, any change to the norm can be a little rattling. So what do you do when that sense of order and “normalcy” goes out the window? If you’re anything like the average person, you might feel a strong urge to hide in that storm shelter, bury your head between your knees, and wait for things to blow over... The problem is that you won’t often find golden opportunities waiting inside. So, you decide to brave the rain and winds (and maybe even a few lightning strikes), but ONLY after making a plan.  If you ask Lee Jackson, a good old-fashioned action plan is the most important tool in a business’ survival kit - well, that, and the ability to pivot faster than clients can say, “We’ve decided to go in another direction.” As an agency owner and host of the Agency Trailblazer podcast, Lee has spent his career planning and pivoting on repeat, a habit which has led him safely through such panic-inducing storms as the dotcom bubble burst.  In this episode of Profit and Impact, Lee shares his storm survival plan for businesses, including a few critical tools like the ability to find (and keep) your ideal clients, start the right conversations, and pivot like a pro.  So what’s this conversation REALLY about? Embracing the entrepreneurial spirit How to carve out a niche that worksHow to build client relationships that matterThe value of upskilling The real meaning of serendipity  Why you should listen If you need a little extra sunshine in your life, the story of Lee Jackson’s career will inspire you to keep on pivoting your way through stormy days, and maybe even pick up the phone once in a while.  Links  Agency Trailblazer  leematthewjackson.com You can quote me on that...  “Yes, everything's on hold, but people are thinking about the future, and if you're talking to them during the bad times, they're sure as hell gonna remember you in the good times.” - Lee Jackson  Like what you hear?  Help me reach more ears by leaving a review (and a hefty handful of stars!) here.